My Last Workshop

We are going to be spending 2 days in a small group, and basically I will be helping you build the infrastructure for your business, and then showing you the most cost effective way to drive traffic into your business.

So, this is what I think you need to know..

Firstly I will walk you through some of my most effective campaigns and show you what they cost and what return I got… and explain why they worked so well – real figures, no bullshit.

Next, I will go through the fundamentals of making every bit of paid traffic contribute to your business, so nothing gets wasted.

I will cover product creation, building a sales funnel, list building, creating your own sales videos (the correct way !), crafting emails that sell, and then building email sequences. You can use this to fast-track your business and start making money quickly.

This is all bang up to date content, not old stuff that worked years ago and doesn’t any longer, hey , you know the market has moved on in the last few years you know !

And in Day 2 we will cover some of the best working free traffic techniques, and then move onto Facebook ppc, the new adwords process, and building multi-layered campaigns. The idea is that you can choose whichever technique you wish to drive traffic to your business, secure in the knowledge that you aren’t over-paying and getting maximum return.

And at the end of the day we will have a Q & A session where you can ask questions and get live advice back.

Oh and if there is anything else you want me to include within this broad topic, let me know and I will do my best to build it into the workshop !

And of course, there will be plenty of opportunities to meet up on the Friday and Saturday evening for some networking and face-to-face advice, you may know… I don’t do pub crawls so you have my full (sober) attention !

The workshop will cost £260 (inc lunch and mid session refreshments)and will be held on Saturday/Sunday the 14 – 15 June.

Location: The Holiday Inn, London Gatwick.

Here is your payment link.


Sarah Staar IM Newsletter – Free wordpress plugins and Themes

Well its coming up to the end of the month, and it feels like its
been a lot longer !!

Why is that I hear you ask ??

Well it was my birthday at the end of August and it was on my
birthday that I went down with some horrible flu type virus, and
the truth is I haven’t shaken it off yet.

But also….

Now everyone is back from holidays the seminar/event/conference
season is open and we have been out talking to people and filming
events, of course it is also the time of year when we get a rush of
new products….

So in this newsletter I am going to be sharing with you some of the
best of the stuff that I have picked up recently (and I don’t mean
my flu!)..

Google Adwords – How things have changed – again!!
Its really strange how a bit of competition can make large
corporations change their policies, and in this case its Facebook
that have basically forced Google to relax its Adwords policy.

Way back in the beginning of the century (sounds funny saying that
!) Google Adwords/Pay per Click was both easy to use (in the sense
of getting ads approved) and cheap to use, ie the cost per click
was really low.

Then Google tightened up on everything and getting ads approved was
hard (and a few people got accounts blocked – I was one of them)
and the cost per click rose to the point where it wasn’t really
worth using Google Adwords for affiliate marketing  and other

So now I use Facebook quite a lot, its cheaper, the ads are easier
to get approved, and the targeting is better.

Well guess what ? From a conversation I was having with a colleague
– Jeff Alexander – it appears that Google is worried about the
competition from Facebook for its core revenue stream and has now
been gradually relaxing the rules in order to get advertisers back
into the fold.

So now its worth looking at Google PPC again.

If you want to know more Jeff  (who is a Google certified adwords
consultant) is running a workshop later this week ( yes , sorry I
know it’s short notice !) to bring you up-to date on this.

And the incentive he is offering is that he can give you a £75
Google Advertising voucher (provided a few simple conditions are
met) which effectively halves the cost of going to the workshop !

Seems to me a no-brainer…. And I will be there as well……

More Google – WSO of the week !!

This little piece is about the other side of Google, its rival to
Facebook, Google +.

Lots of people and businesses don’t have Google + accounts, and
most of those that do don’t know how to use them properly.

So if you can learn how to use Google + properly then there is
quite a big potential upside.

You do know that a decent Google + account means your associated
website gets a boost in ranking from Google ?

I used Google hangouts recently, the video bit of it, and was well
impressed by the growing functionality Google are building into the
product, but I have to confess I don’t know how to really use it,

in the same way – for instance – that I know how to use Facebook.
So, a friend of mine, Cassie Hicks, has written an ebook on how to
use Google + properly and she launched that as a Warrior Special
Offer last week…

For £9.99 it’s a real snip and well worth buying… But you have to
be quick, it’s not going to be up there for long !!

There is a lot of good stuff sold very cheaply as a WSO, but there
is also a lot of complete rubbish on there as well, and because a
few of you have asked me too, I will give you every now and then
what I have picked up as a BEST BUY from the Warrior Forum. And
Cassie’s book definitely counts !!


Free wordpress plugins and Themes

On my travels to internet marketing events and bumping into
interesting people I am always hearing about cool new tools and

I have decided to list the best of what I have found each week.

This is a free wordpress plugin that creates surveys.

WP Hide Pages
This is a free wordpress plugin that you can use to hide a page
from your wordpress menu and rss feed.

Parabola WordPress Theme
I saw this demonstrated at a workshop I was at over the weekend and
I must say I was impressed. Download it and have a look, it’s FREE!!


Interesting statistics – Small Business Website Statistics

45 % Percent of small businesses with websites in 2009

13 % Percent who plan on getting a website for their business

37 % Smart Pone users who have purchased an item via m-commerce

8.8 % Percent of retailers using m-commerce


Source statisticbrain. com

Facebook Video Interview

Last week I interview an underground Facebook affiliate.  He
revealed how he is making affiliate commissions from his Facebook

Go have a look at the video.


Talk soon,




P.S. Have a great week whatever you are doing!

in 2008 making money online was so easy …. Or was it


I’m always hearing stories about how easy it was to make money online  five or six years ago?when I first started Internet marketing in 2008 the big trend was selling e-book’s.

It was a simple enough process,


1.    First you found a niche where there was little or no competition in Google.

2.    Then you created an e-book, most people had its outsourced,.

3.    Hire a copywriter to write sales page selling the product.

4.    Next you put up a very simple one page website selling the book.

5.    Spend 3 months performing SEO trying to get it rankedin Google.

6.    A modest budget for paid advertising using the Google Adwords PPC network.

This sounds simple enough but believe me it was hard. Yes you could make a huge amount of money implementing this strategy but it was hard work and I know several millionaires who made their fortune using this formula.


In fact myself and my husband Dave wrote the Internet TV Book and did
very well using the above formula, which was sort of how we got started
in Internet Marketing.

However hiring a copywriter can be very expensive and getting your
website onto page 1 in Google is not that easy, especially nowadays…….

So how has the strategy that worked 5 years ago changed to meet
the new conditions ?


Or can’t you do it anymore ?

Well it is still alive and kicking but with 3 big differences, which actually make it easier

1.    No expensive copywriters needed to write sales pages

2.    No search engine optimisation or Google competition to worry about

3.    No paid advertising needed.

know where I’m going with this?

Two words………………………………… Amazon Kindle.

Right now there is a huge opportunity and a lot of people are making
thousands of dollars a month using the above formula, but Implementing it using Amazon Kindle.

There are people right now making their fortune i.e. tomorrow’s millionaires creating really simple e-book’s and publishing them on Amazon Kindle.

In 2020 (!) you will probably bump into these people and you’ll hear about how easy it was to make money back in 2013……

New  Design

Timing is everything isn’t it…  I’ve been thinking about creating a new website design for
Sarah but for the last two months just haven’t got round to it. Then two weeks ago I had an email out of the blue from a graphic designer – Dan Licamara  – offering his services.

And this happened to coincide with Dave offering to do a photoshoot with me in his studio to create some new pics for me to use in the business, somehow I am always short of good photos I can use for
presentation, banners etc etc.

So I took them both up on their offer and had a new header graphic created for, and I’m really pleased with the way it looks.

Anyway if you need any website graphics created header graphics etc I can highly recommend
Dan Licamara .

Dan has a sale on at the moment for $10 (Yes !! just $10 !!!) you can get any website graphic created

Movie Recommendations

The Girl with the Dragon TattooLast week I rented the Blu-ray of The Girl with the Dragon Tattoo. This
is a fantastic who dunnit murder mystery, It’s incredibly well-made and
very stylistically shot.


The Plot.

Forty years ago, Harriet Vanger disappeared from a family gathering on the island owned and inhabited by the powerful Vanger clan.Her body was never found, yet her uncle is convinced it was murder –
and that the killer is a member of his own tightly knit but dysfunctional family.


He employs disgraced financial journalist Mikael Blomkvist (played by Daniel Craig) and the tattooed, truculent computer hacker Lisbeth Salander to investigate.

When the pair link Harriet’s disappearance to a number of grotesque murders from forty years ago, they begin to unravel a dark and appalling family history.

But the Vangers are a secretive clan, and Blomkvist and Salander are about to find out just how far they are prepared to go to protect themselves.

Dave and I thoroughly enjoyed the film and we can both highly recommend The Girl with the Dragon Tattoo, especially on a dark wet British summer evening !!

The House In France 

Finally after much delay the builders are due to start work on the house in France next week.

I’m going to be spending all of next week at my house in France.


Spend the week relaxing, cooking, and supervising the builders…The builders are repointing the house, sorting out the drainage, creating a gravel driveway, and a whole bunch of other stuff, all of which means we won’t have to spend the week mowing and strimming the grass, as we will have a gravel driveway instead.

It will be nice to be able to step out of the car onto a proper terrace, rather than a muddy, sodden bog.


Talk soon