Sarah Staar’s Masterplan

I can hear the waves lapping and the distant cries of seagulls as I write this email……..

Here in the UK we’re enjoying a mini heatwave this week so I thought I’d make  the best of it.

So there I was sitting in my very hot office yesterday, with the air conditioning on full while speaking to Martin Avis on the phone.

Martin informed me that he was working from his garden and that prompted me to grab my laptop and head for the beach.

Sara on the beachwhite


Why work in a hot office when the beach is 10 minutes down the road?

After all I am an Internet marketer,  laptop lifestyle and all that….







Now I know I am not like regular people.

I am very driven and focussed – much more than most people

I am also very good (most days) at managing my time.

I am also very goal oriented…

This means that I get a lot done and I achieve a LOT


How do I do this ?

Well while I am having a quiet moment on the beach, with nothing too important buzzing around  inside my head, I like to sit down and put together “The Master Plan”.

This is how I do it….

(And at the risk of being a bit cheeky, if you aren’t doing something like this yourself then the plain frank, brutal, truth is you will always let yourself down.)

Step 1

Sort out what your really big goals are. Things you are enthusiastic about and that get you excited

What do you want to achieve ?

What do you want to be known for ?

What sort of lifestyle do you want and how do you want to Live ?

Where do you want to go ? Emigrate to Mars ? Trip into Space ?

(Don’t try to censor these by “ I will never be able to…)

Step 2

How much money do you need to earn and over what timescale to achieve those goals ?

Break it down by year – 5 years – 10 years

Set the intermediate objectives that help you realise the money you need to achieve those goals.

Step 3

Now create your own Route Map

Breakdown each item on your list.and then develop a  plan of attack.  In other words how are you going to achieve that goal.

If you want to buy that new car that costs say £100,000  how are you going to raise that money ?

What’s the easiest way you can raise £100,000??

You need to ask yourself what are the successful marketers doing.

What single task is most likely to get me that result?

The one consistent thing you must do is model what is already working for other

People – don’t try and reinvent the wheel.

Find a successful person and model what they are doing.

Step 4

Keeping on track !

What do I need to achieve TODAY

What do I need to achieve TOMORROW



THIS YEAR/NEXT YEAR – to meet your objectives and goals

Step 5

Keeping yourself committed

Now tell someone

Tell your partner, tell your kids, tell your friends, tell your worst enemy ! I tell Dave and my Mum..

I think it’s really important to do this. Otherwise it’s so easy to become comfortable and coast through life.

Coasting through life and having your dreams fade away is definitely not good for the spirit.


Some Light Reading On the Beach

If you want to model what a successful marketer has done and apply it to your own business then check out Michael Wilding’s new book “Business Ignition”.

If you want something that’s going to help you implement your master plan super quick check out this book and the associated monthly magazine.

GoTo Business Ignition 🙂

Gotta go now there’s something I need to get on and do…………….


all the best,

Sarah Staar

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