Sarah Staar IM Newsletter – What Do You Do for a Living
As you probably know, a couple of months ago I purchased a brand-new Tesla model S electric car. I picked it up from the showroom and drove it home.
When I got home I carefully backed it into the driveway and got out of the car. One of my neighbours was watching and walked over to my car and asked me a question when I got out.
“What exactly is it that you do for a living?”
“I’m an Internet marketer”, I replied
Jim, my neighbour, had a blank look on his face, “What does that involve?”
I proceeded to tell Jim that I sold information products on the Internet and had an email list.
I think he was none the wiser and I’m sure he still doesn’t really understand what I do for a living.
This is a common problem Internet marketers face. To be honest usually I don’t want to get into that conversation because it takes too much time to explain to people what I do.
If I don’t want to have that conversation with people I just tell them I work in IT.
After my conversation with Jim it got me thinking, I needed to come up with a better explanation of what I do for a living.
A lot of people I meet at events and parties could be potential customers so after a lot of careful thought I’ve come up with a new explanation for what I do for a living.
Now when somebody asks what I do for a living now I say,
“I help people retire 10 years early with twice their current income”
This statement is designed to get people to want to be on my email list and learn about Internet marketing…
I’ve used this explanation of what I do for a living several times now with great effect.
For instance a couple of weeks ago I was at a party with my mother. This was a party mainly consisting of musicians.
During the afternoon a couple of different people asked what I did for a living.
Well I have to say it worked incredibly well. When I told people what I did for a living, I help people retire 10 years early with twice the current income, I had their full attention.
“Can you show me how to do that ?!… Was the typical reaction I got.
After a brief explanation of what information marketing was I handed over my business card and told them they could join my email list.
I have realised that this is a fantastic way of getting new people to join my email list!!
In fact I’m in the process of creating a brand-new free product which I can offer to people after I tell them what I do for a living. This product will be offered on the back of my business card.
Can you guess what the product is called?
“How to retire 10 years early with twice your current income…”
I should have the product finished within the next couple of weeks and some new business cards printed up.
I’m going to create a special tracking link just from my business card so I can track,
- How many people have signed up
- How much money I’ve made from those people
I’m going to report back in my newsletter in six months time and let you know exactly how many people have signed up to my email list, just from me personally giving out business cards to people.
I’m also going to tell you how much money I’ve made from those people.
Watch this space!
London meet-up video
Last week was the second London meet up, thanks to everybody who attended. This will be the last meet-up until September, holidays and the rest getting in the way
During the meet up, I did a one-hour training session all about how to make $10,000 a month with an email list.
The good news is that I brought along my video camera and filmed the whole event. If you would like a free copy of the video you can get it below, no opt in required.
Who wants to meet up in London on Friday?
My good friend Martin Avis Avis is hosting his London lunch this Friday.
If you’d like a chance to meet up with me personally I would be delighted to have a chat over lunch.
The London lunch is a pure networking event no selling or pitching, just lunch.
Did you know…
Earlier this month I attended the first ever Cardiff Catch-up. This is a bit like a London Lunch but in Cardiff. One of the reasons I love these types of events is because I always learn something new.
Instead of keeping all these things to myself I thought I would list them in a special section in my newsletter.
The section is called “Did you Know”
What did I learn? Well I learnt loads of stuff but this week I will tell you about one particular thing that I think is pretty cool.
You can put a Facebook retargeting pixel within an email broadcast.
Woo hoo !!
If you don’t know how important that is to efficient use of traffic – drop me a line !
The Hatton Diamond Job
A few years ago one of the biggest robberies of all time was carried out in London. The Hatton Diamond safety deposit box robbery.
The funny thing about this robbery was it was all carried out by criminals in their 60s and 70s.
One of the robbers even used his over 60s free bus pass to get to the job!!
Anyway they made a great movie all about it. It’s humorous but mainly based on fact.
It’s kind of filmed and edited in the same style as Snatch. I thoroughly enjoyed it and would definitely recommend it.
All the best,