Sarah Staar IM Newsletter – What Do You Do for a Living

RedTeslaAs you probably know, a couple of months ago I purchased a brand-new Tesla model S electric car. I picked it up from the showroom and drove it home.

When I got home I carefully backed it into the driveway and got out of the car. One of my neighbours was watching and walked over to my car and asked me a question when I got out.

“What exactly is it that you do for a living?”

“I’m an Internet marketer”, I replied

Jim, my neighbour, had a blank look on his face, “What does that involve?”

I proceeded to tell Jim that I sold information products on the Internet and had an email list.

I think he was none the wiser and I’m sure he still doesn’t really understand what I do for a living.

This is a common problem Internet marketers face. To be honest usually I don’t want to get into that conversation because it takes too much time to explain to people what I do.

If I don’t want to have that conversation with people I just tell them I work in  IT.

After my conversation with Jim it got me thinking, I needed to come up with a better explanation of what I do for a living.

A lot of people I meet at events and parties could be potential customers so after a lot of careful thought I’ve come up with a new explanation for what I do for a living.

Now when somebody asks what I do for a living now I say,

I help people retire 10 years early with twice their current income

This statement is designed to get people to want to be on my email list and learn about Internet marketing…

I’ve used this explanation of what I do for a living several times now with great effect.

For instance a couple of weeks ago I was at a party with my mother. This was a  party mainly consisting of musicians.

During the afternoon a couple of different people asked what I did for a living.

Well I have to say it worked incredibly well. When I told people what I did for a living, I help people retire 10 years early with twice the current income, I had their full attention.


“Can you show me how to do that ?!… Was the typical reaction I got.

After a brief explanation of what information marketing was I handed over my business card and told them they could join my email list.

I have realised that this is a fantastic way of getting new people to join my email list!!

In fact I’m in the process of creating a brand-new free product which I can offer to people after I tell them what I do for a living. This product will be offered on the back of my business card.

Can you guess what the product is called?

“How to retire 10 years early with twice your current income…”

I should have the product finished within the next couple of weeks and some new business cards printed up.

I’m going to create a special tracking link just from my business card so I can track,

  •  How many people have signed up
  • How much money I’ve made from those people

I’m going to report back in my newsletter in six months time and let you know exactly how many people have signed up to my email list, just from me personally giving out business cards to people.

I’m also going to tell you how much money I’ve made from those people.


Watch this space!

London meet-up video

 Last week was the second London meet up, thanks to everybody who attended. This will be the last meet-up until September, holidays and the rest getting in the way

During the meet up, I did a one-hour training session all about how to make $10,000 a month with an email list.

The good news is that I brought along my video camera and filmed the whole event. If you would like a free copy of the video you can get it below, no opt in required.

 Click here to get the free video 🙂


Who wants to meet up in London on Friday?

LonodonLunchMy good friend Martin Avis Avis is hosting his London lunch this Friday.

If you’d like a chance to meet up with me personally I would be delighted to have a chat over lunch.

The London lunch is a pure networking event no selling or pitching, just lunch.



Did you know…

Earlier this month I attended the first ever Cardiff Catch-up. This is a bit like a London Lunch but in Cardiff. One of the reasons I love these types of events is because I always learn something new.

Instead of keeping all these things to myself I thought I would list them in a special section in my newsletter.

The section is called “Did you Know”

What did I learn? Well I learnt loads of stuff but this week I will tell you about one particular thing that I think is pretty cool.

You can put a Facebook retargeting pixel within an email broadcast.

Woo hoo !!

If you don’t know how important that is to efficient use of traffic –  drop me a line !



HattonDiamondJobThe Hatton Diamond Job

A few years ago one of the biggest robberies of all time was carried out in London. The Hatton Diamond safety deposit box robbery.

The funny thing about this robbery was it was all carried out by criminals in their 60s and 70s.

One of the robbers even used his over 60s free bus pass to get to the job!!

Anyway they made a great movie all about it. It’s humorous but mainly based on fact.

It’s kind of filmed and edited in the same style as Snatch. I thoroughly enjoyed it and would definitely recommend it.


All the best,


Sarah Staar

Sarah Staar IM Newsletter – The Dyslexic Hacker

OMG, imagine the best rollercoaster ride combined with your favourite video game, you’re still not even close to the feeling of flying a helicopter…

Two weeks ago I was sitting in the pilot seat flying a helicopter for the first time.

What an amazing feeling!! I was flying along the sandy beaches of the south coast of England, what an amazing view!!


I’ve always been told that flying helicopters is a very difficult thing to do, however I didn’t find it that hard!

After about 30 minutes or so I started to get the hang of it.





Click here to watch a video of my helicopter lesson 🙂

The airport I took off from, Goodwood,  is only about a 15 minute drive from where I live so I think I’m definitely gonna do some more lessons, it’s just too much fun!!

I’m not sure whether I will go for my pilots licence since there’s around nine written exams involved. At the moment it’s just kind of a fun thing to do.

I don’t think I am going to buy or share a helicopter, for a start they only last about 10 years then you effectively have to have them re-built.

The other thing is that, just like cars, technology is moving so fast that helicopters will possibly become an old technology within 10 years.


Lithium-jetThe Lilium jet is a good example of how technology, and especially battery technology, is accelerating the pace of change in many industries

The Lilium jet is going to be completely autonomous so there is no need for a pilot’s licence – seriously cool stuff. I have put my name on the waiting list.

Reading kindle books in the car

 One of the things I love to do on long journeys  is to read books in the car, This is easy to do as my car has autopilot, just kidding…

The way I read books in the car is by using an app on my phone called Audible these are books read by actors, audiobooks.

There are around  250,000 books available in the library, so most books are available.

However, every now and again there is an Internet marketing Kindle book that’s not available in Audible, so how do I read these in the car?

It’s kind of a hack  but then I like that kind of thing, so this is how I do it.

I use my Amazon Alexa to read my Kindle book.

I hook up an audio cable from my Alexa  to my Phone.

I then set Alexa off reading my Kindle book, and hit record on the audio recorder app on my phone.

I usually do this at night since some books can be up to 10 hours long.

In the morning  I’ve got the full audiobook ready as an MP3 audio file.

I then use a really cool app called Listen Audiobook Player this makes it convenient to play the audiobook files faster than real-time, 1.5 times normal speed, similar to what audible does.

Just another useful hack from a dyslexic person.

I think I need to put together a little e-book, I could call it “The dyslexic hacker” what you think?

New logo from Fiverr

 I’ve been in business since 2008 and I think I’ve done pretty well as an Internet marketer.

Personally I’m not really seen much use for things like logos, pretty business cards, or slick -looking websites.

I’m more interested in getting things good enough to make money.

However my business now has got the kind of size where I think I need at least a logo!! (And a registered trade mark)

Three weeks ago I went to, and did a search on the keyword “logos”.

This brought up a long list of people who could create logos for five dollars!

I sorted the results so the people with best feedback would be at the top.

I paid little bit extra to get the job done quickly, $30 actually.

After two or three revisions  I got a logo that everyone is happy with and has the right “values” in it.


Let me know what you think – reply to this email.

Must see TV shows

The Keepers (Netflix)

A seven-part documentary about the decades-old murder of Sister Catherine Cesnik and its suspected link to a priest Paedophilia ring.

I found this a gripping documentary series and had to watch the entire seven hours worth in one day!! Definitely worth watching.




All the best,


Sarah Staar