Sarah Staar IM Newsletter – Helicopter Insurance?

I was looking through a very unused part of a cupboard the other day and came across a few books from my childhood, and one of them reminded me a bit of one of the reasons I got into marketing.You see, I’ve always had a fascination with how things work.



Even as a child I was always taking things apart just to see how they would work.

My grandmother even bought me a book called what makes it go, and this is what I found in my cupboard.

Being dyslexic I couldn’t read it, but the pictures and diagrams were totally fascinating.




I was equally fascinated to hear that some people could make a full-time income from their laptop.

When I found out that ordinary people were doing this, part of me just had to take the process apart and learn how to do myself.

I think I now understand one of the reasons I took flying lessons a few years ago – to learn how to fly a plane.

No, I don’t want to be a pilot, I just wanted to know how an aeroplane worked.

I also like the fact that I can get into a plane and take off and fly safely., and sit on the front seat while going around the Grand Canyon !

Today is a big day for me….

Later today I’m taking my first helicopter lesson. Again I don’t want to be a pilot. I’m just fascinated to learn the process..

Dave calls it, The zombie apocalypse helicopter insurance policy.

I don’t want to get a pilot’s licence, but I do want to learn how to fly a helicopter… You never know when that might come in handy.

I think Internet marketing is a very similar process. You don’t need qualifications or diplomas. Things don’t need to be perfect.

You just need to get 10% of things right and you will make money as an online marketer. Stop trying to make things perfect and get on and make some money…

Let me show you step-by-step how things work

If I sat down with you and showed you my step-by-step process for making money online, do you think you could get 10% of things right?

Join me this Thursday for a live online class where I want to teach you how to become financially independent.

Click here to sign up 🙂

I’m going to take apart 10% of my business and show you inside. I’ll be showing you step-by-step what you need to do to start making a full-time income now.

I was a bit concerned when I saw that the seat I was about to sit in had a button which said

water on or off.

For ages now I’ve been wanting to go see a film in 4DX , the new cinema format.

This is a cinema that has :

  • electronic tilting seats
  • wind
  • smell
  • water
  • flashing lights



Last week I took the plunge and decided to go and see the latest alien film “Alien Covenant” in 4DX, a truly terrifying thought!!

So on Wednesday, we drove all the way to Crawley, our local cinema that has 4DX.

We walked into the cinema and sat down, everything looked normal enough, and then I saw that the seat I was about to sit in had a button which said water on or off!

The seats were also a lot larger and more comfortable!!



Adding things like, wind and smell to a film is incredible. Add these things to a horror film, well I think you get the picture….

Alien Covenant is not as terrifying as some of the earlier alien films, but it is well crafted and in terms of filling in the backstory as to how the Aliens came about its a must see film for anyone who is a fan of the earlier movies.






All the best,

Sarah Staar

Sarah Staar IM Newsletter – The Accident

Last Thursday I went on my first continental road trip in my new Tesla. My plan was to take the Channel Tunnel to France and then drive the remaining 300 miles to the house(s) in Normandie.

My plan was to see how well the Tesla supercharger network worked in France. Dave was a bit sceptical with regards to whether I would make it to the house without running out of power!!!

I stopped three times in total to charge.  First in Folkestone, in the Channel Tunnel car park, which was a good use of the 20 minutes time I had to wait for my train.

I also charged for 20 minutes at, Rouen and Caen. The best part is it’s free to charge your car using the Tesla superchargers!!  And when I arrived at the house I still had 60% charge left!!


Last week at the London Meetup Martin Avis was asking if I had a home charger at the house in France.  Well the answer to that question is “No I don’t”.  This is because I signed up to a French charging network called Kiwhi.




Now the cool thing is 20 miles away at my local city Saint Lo, Kiwhihave a free (yes FREE) to use quick charger at the local Nissan garage.


TeslaChargeFrance2It was a bit strange rocking up to the local Nissan dealership in my Tesla to charge my car!!

Now you need to remember Saint Lo is a very small city in France,so I thought I would be the only electric car owner in town!!

Turned out to be an assumption that was less than accurate !


There were two other electric car owners there with Nissan leafs at the charger…

It just shows how fast things are moving even in rural France…

The key thing though is this.

If I was driving a regular car I would have paid 600 miles round trip worth of fuel.

Driving an electric car – no fuel costs at all.

Isn’t that just cool !! Effectively free diesel or petrol !!


The Accident…

Saturday afternoon I was hard at work doing some decorating and general DIY work in the new house next door.

Dave and I were trying to work out where to put the new lights on the ceiling in the games room.

This is a huge 60 square metre room,645 square feet,  it’s in the middle of being renovated so has a just a bare concrete floor.

Saturday afternoon I was standing on a plastic chair marking out on the ceiling where the lights were going to go,  you can kind of guess what happened…

I lay there on the concrete floor in agony reminded of my own mortality…

Luckily Dave was there to help me up.  We realised that we didn’t have any painkillers in the house and it was 4:30 in the afternoon on a Saturday. In France everything closes at 5 p.m. on Saturday!!

Dave helped me into his Jaguar and Dave drove at very high speed to the local town where there was a pharmacy.

The pharmacist there was brilliant, and spoke pretty good English as well, she not only supplied me with Ibuprofen but also fitted me out with a sling for my arm and a support bandage for my ankle.



Last month’s I spent a week in Phoenix Arizona at ICON. During the week I spoke to loads of people and discovered lots of new tools and software products, some free and some premium.

Over the next few weeks I’ll be listing some of them here in my newsletter…


Slack (Web browser and mobile app)

Slack is a brilliant new free tool I’ve discovered. It’s very similar to Skype but aimed solely at businesses.

Slack has the same functionality as Skype except it does a much better job of saving the chat history. It also has a very good search function.

When you search it searches through all chat logs and also searches through all files which have been shared!!

Me and the team here at Sarah Staar Business School have been using it for a week now and I am a complete convert!!


The Founder

Founder movieThe story of Ray Kroc, a salesman who turned two brothers’ innovative fast food eatery, McDonald’s, into one of the biggest restaurant businesses in the world with a combination of ambition, persistence, and ruthlessness.


I found this movie very interesting because I used to work in Mcdonalds back when I was a student!!  It is a fascinating business story of how Ray Kroc turned a failing franchise business into the biggest restaurant empire in the world!!


A fascinating insight into, systems, thinking outside of the box, and how to build an empire, a MUST SEE!!


All the best,


Sarah Staar

Sarah Staar IM Newsletter – A Call For Help

Oh crap !! What to do ?

I am in a strange country, in a town I don’t know – Phoenix, Arizona

I am on my own.

It’s 10pm.

I have lost my mobile phone.

I have no idea where I am.

I have no idea where I am staying either, so can’t get back to where I was staying.

I have no internet access…

This is how it happened…

On Friday night I decided to do a little bit of food shopping at the local supermarket, I called an Uber cab and it drove me to a supermarket.

The cab driver asked if I wanted to charge my mobile phone, I said yes and plugged my mobile phone in to charge, and then forgot about it.

10 minutes later the cab driver dropped me off at the supermarket and drove off.

I walked into the supermarket, and then it dawned on me, no mobile phone!

Now the worst part was, I didn’t actually know the address of where I was staying!

Everything was saved in the cloud and accessed via my mobile phone!

So there I was standing in a small supermarket, 10 o’clock at night, in a foreign country.

I sat down on a bench outside the supermarket and thought to myself,

“Sarah, work the problem…”

The plan I came up with was to purchase a new mobile phone and then log onto my Google account to retrieve the information I needed.

The supermarket didn’t sell mobile phones, so with the last of my US $ change I jumped into a yellow cab and got them to take me to the local Walmart, where I was pretty sure that they would sell mobile phones.

Finally about an hour later I had a brand-new working prepaid mobile phone.

I tried logging onto my Google account, however, Google insisted on two-factor authentication.

That wasn’t going to work, not with my memory!

I must’ve been in the Walmart for an hour and a half, trying to workout what the hell to do.

Eventually I managed to get Skype installed.

Fortunately I managed to remember my username and password.

I went through all of my contacts trying to phone people, but it was the middle of the night in the UK.

Finally, I got through to Kathy from my support desk, and she was able to log onto my Google account for me and retrieve my address!

I finally got back to the house at around 2:30 AM  very stressed out!! I contacted Uber and the driver dropped off my phone 20 minutes later !

People you meet when you are in trouble.

I want to say a massive “thank you” to a guy called Richard at the WalMart.

He was the guy that set the phone up and got me a pre-paid account with a service provider.

By the way, Richard is in a wheelchair and suffers from cerebral palsy.

A nicer, more friendly, more helpful, and more knowledgable guy you couldn’t find at midnight in a strange city, in a strange country.

The moral of the story

 I’m treating this as one big learning experience, shit happens, and when it does, treat it as a learning experience, that’s what I’ve always done in business.

Always have important information such as hotel address, phone numbers etc written down on a piece of paper, and also available in the cloud/ online but not behind a password protected account.

Next time I will have all my contact information I need on a sheet of paper, and also in a PDF document uploaded to my website…

Phoenix Infusionsoft – icon 2017

Okay, so I was in Phoenix Arizona attending the Infusionsoft annual seminar icon17.

This is a large convention, 3000+ people, for Infusionsoft users. In case you don’t know Infusionsoft is the Customer Relationship Management system I use to send out all my emails and keep customer information.

Icon17 consisted of three main elements for me.

  • The workshops / Training
  • The exhibitor stands / Marketplace
  • Networking

This was probably the first event I’ve ever been to where I had a very clear plan of what I wanted to achieve.

Icon event 2017

My main goal was to connect with new companies and service providers to provide the infrastructure to support the continued growth of Sarah Staar Business School Inc.

With that in mind I decided to visit every single exhibitor at the show and talk to as many people as possible, this took me three days!!



I made some amazing new connections, and picked up some incredible information along the way,  without a doubt this has been the best event I’ve ever attended!


Icon17 took place in a convention center so I decided to use Airbnb for the first time, instead of the usual hotel

airbnbAngelaI was attending icon17 with Angela (you may know her from the support desk) We managed to rent an entire house for less money than it would have cost to stay in a hotel!

To be absolutely honest I actually preferred staying in a luxury house rather than a hotel.


Thursday afternoon icon17 ended and Angela flew back home. I wasn’t flying back home till Sunday so had a couple of free days. My plan was to spend Friday Chilling out in the house and then spend Saturday visiting the Grand Canyon.

My Grand Canyon trip

My flight back to the UK wasn’t until Sunday, so I decided to use the spare time to “do” the Grand Canyon.

Grand-Canyon-co-pilotI left the house at 6 AM, for short cab journey to the local airport where I boarded a small plane and actually got to be co-pilot on my way to the Grand Canyon.I then rented a helicopter and flew down to the bottom of the Grand Canyon for a boat trip.






What an amazing trip, some incredible scenery, too many photos to post here but here’s a small taster of what I saw.






The London Meetup – Monday 8th May

Next Monday I am starting the London meet up again, this is a free networking event held in central London.

If you’re around next Monday evening it would be great if you could come along.

Sign up for the London meetup 🙂

This month I decided to centre the entire London meet up around traffic generation, seeing as how traffic generation is the backbone of any Internet marketing business.

Topics covered will be,

  • Paid advertising
  • Free website traffic
  • How to reverse engineer competitors traffic.

I will be showing you the best free traffic techniques as well as some of the best paid traffic techniques & services which I’ve never spoken in public about before.

After the (free) training there will be opportunities to network with each other and also have a chat to some of the panellists, last time I ran these meetups we were usually there until about 11 o’clock at night!

Remember to bring some business cards and a notepad to take some notes.

(Please note this is not a sales event, so no selling or pitching please)

Sign up for the London meetup 🙂


All the best,


Sarah Staar